Switzerland, Land of Electric Railway

This is a 1940 lithographic poster designed by Swiss graphic designer and artist Otto Baumberger (1889–1961), featuring the phrase “Switzerland, the land of electric railways.”

The poster measures 64.5 x 102 cm and has been mounted on high-quality Japanese linen, which enhances its visual appeal. It is in very good to excellent condition, with only minor flaws such as slight creasing or small edge tears, and is rated A-/B+.

Otto Baumberger (1889–1961) was a Swiss graphic designer, illustrator, and artist born in Zurich. He studied at the School of Applied Arts and worked as art director at the Zurich-based agency Max Dalang & Co., creating influential posters for Swiss companies and tourism, including Swissair, Nestlé, and the Swiss National Tourist Office. He studied at the School of Applied Arts and worked as art director at the Zurich-based agency Max Dalang & Co., creating influential posters for Swiss companies and tourism, including Swissair, Nestlé, and the Swiss National Tourist Office.

His work is known for bold typography, strong geometric shapes, and visual clarity, often featuring bright colors and stylized figures or landscapes. He was known for his use of bright colors, and his designs often featured large, stylized figures or landscapes. Baumberger played a key role in shaping the Swiss Style design movement of the 1950s–60s. He was also an accomplished painter and illustrator.