Zwitserland, het land van de electrische spoorwegen

This is a 1940 lithographic poster designed by Swiss graphic designer and artist Otto Baumberger (1889-1961), featuring the phrase “Zwitserland, het land van de electrische spoorwegen” The poster measures 64.5 x 102 cm and has been mounted on high-quality Japanese linen, which enhances its visual appeal. It is in very good to excellent condition, with only minor flaws such as slight creasing or small tears at the edges, and is rated A-/B+.

Otto Baumberger (1889-1961) was a Swiss graphic designer, illustrator, and artist. He was born in Zurich and studied at the School of Applied Arts in that city. Baumberger worked as an art director for the Zurich-based advertising agency Max Dalang & Co, where he designed a number of influential posters for Swiss businesses and tourism, including Swissair, Nestlé, and the Swiss National Tourist Office.

Baumberger’s work is characterized by bold typography, strong geometric forms, and a sense of visual clarity and simplicity. He was known for his use of bright colors, and his designs often featured large, stylized figures or landscapes. Baumberger’s work was highly influential in the development of Swiss Style, a design movement that emerged in the 1950s and 1960s and emphasized simplicity, clarity, and objectivity.

In addition to his work as a graphic designer, Baumberger was also an accomplished painter and illustrator. He created illustrations for numerous books and magazines, and his paintings were exhibited in galleries throughout Europe. Baumberger died in Zurich in 1961, but his legacy as one of Switzerland’s most important graphic designers continues to this day.